Venus
This end-to-end project introduces Venus, a reimagined dating app that reduces decision fatigue and encourages meaningful connections. Instead of endless swiping, Venus offers four curated matches per day—prioritizing quality over quantity.
Users are guided by Cupid, an AI assistant that provides conversation tips, positive reinforcement, and learns from user feedback to improve future matches.
With Venus, dating becomes more intentional, supportive, and aligned with what users truly seek.
Tools
Figma, Figjam
Role
UX Designer & Researcher
Timeline
January 2025-April 2025
Goal
This project aims to create a dating app experience that reduces decision fatigue and encourages meaningful, intentional connections. By limiting daily matches and offering AI-powered support, Venus aims to guide users toward deeper conversations and more compatible relationships—transforming dating from a frustrating experience into a supportive and thoughtful journey.
Problem
Modern dating apps often prioritize quantity over quality, turning the search for connection into a game of superficial swiping. This abundance of choice leads to decision fatigue and shallow interactions, leaving users—especially those seeking meaningful relationships—frustrated and disillusioned. As a result, many abandon these platforms altogether.
User Research
We interviewed five dating app users (ages 24–33) to explore common pain points. We then created an affinity diagram. Some key themes included overwhelm from too many choices, a desire for meaningful matches, and frustration with low-effort or misleading profiles. One user shared, “It can feel overwhelming—so many choices and repetitive swiping,” while another said, “It feels like you’re putting puzzle pieces together when profiles lack effort.”
We combined these insights with a competitive analysis of Hinge, Tinder, and Bumble to identify gaps and opportunities—shaping Venus into a more focused, supportive dating experience.