Bloom co.
This project explores the intersection of tradition and innovation by designing a tea brand and website for it tailored to the values and lifestyles of Gen Z
DESIGN SYSTEM
OUR MARKET AND WHY TEA
Younger consumers are shifting toward ready-to-drink beverages and more novel flavors, which may conflict with traditional loose-leaf or bagged tea formats. We want to innovate while maintaining their core product line to appeal to both traditional and new markets.
We took inspiration from pre-prepared drinks with more fun, appealing branding to make tea more appealing to a younger, trendier audience.
