Blue’s coffee
Context
Problem
Objective
market
Personas
Low-fidelity wireframes
Design system
Prototype
In densely populated areas like New York City, high demand and limited space often lead to congestion and long wait times in coffee shops during peak hours. This app aims to streamline the ordering process for a local coffee shop, boosting speed and convenience to improve customer satisfaction. Additionally, by offering technology-driven convenience, Blue’s Coffee can compete with larger chains while preserving its unique branding and customer experience.
Blue’s Coffee frequently experiences long wait times during peak hours, leading to customer frustration and operational inefficiency.
Develop an intuitive, reliable, and user-friendly app that allows customers to place orders online and track their progress in real-time, reducing overcrowding and enhancing the in-store experience.
Urban professionals and students who have tight schedules and prioritize efficiency when grabbing their coffee.
Tech-savvy individuals who are comfortable using mobile apps to manage their daily routines, often preferring contactless and quick-service options.
